Big changes. Complex ideas.
Clear communication.
Your business has goals.
Your communications should help achieve them.
Steele & Co. helps you turn important priorities into clear messages, aligned teams and meaningful action—combining senior-level communications expertise with hands-on execution.
Good communication does more than share information.
It moves business forward.
When employees understand where your business is going and how their work contributes, they’re better equipped to make decisions, embrace change and deliver on priorities.
When customers understand what makes your business valuable, they’re more likely to recognize why they should choose you.
And when leaders communicate clearly and consistently, teams spend less time navigating confusion and more time making progress.
That’s the difference between simply sending a message and making communication work for your business.
Meet Cheri Steele
Strategic thinker. Trusted advisor.
Hands-on partner.
I’m a Prosci-certified communications, change, and brand strategist with more than 20 years of experience helping organizations connect business priorities with the people who bring them to life.
I’ve partnered with executives and teams at organizations including Cardinal Health and Nationwide Insurance, as well as higher education and nonprofit institutions. I founded Steele & Co. to bring that experience directly to businesses that need senior-level thinking, practical solutions and someone who can roll up their sleeves and get the work done.
The right support for what you need
Whether you need a focused communications plan, hands-on execution or an experienced partner to manage it all,
Steele & Co. offers practical support tailored to your business priorities and budget.
Organizational Communications Strategy
Make your communications more intentional, coordinated and effective.
When communications happen one request at a time, important messages get lost, leaders aren’t always aligned and opportunities to engage employees are missed.
I’ll assess what’s working, identify opportunities and develop a practical communications strategy aligned with your business priorities.
What you’ll get: A practical communications roadmap tailored to your business—whether that’s a focused 90-day action plan or a comprehensive 6–12-month strategy. Scope and deliverables are defined together. And when you’re ready, I can help put the plan into action.
Communicate Change & Align Your Team
Help people understand what’s happening, why it matters and what comes next.
Whether you’re introducing new technology, changing how your organization operates or strengthening employee engagement, I’ll develop a clear communications plan that prepares leaders, keeps employees informed and helps people understand and adopt what’s changing.
What you’ll get: A tailored communications plan and the leadership messaging, employee communications and rollout support your initiative requires.
Strengthen Your Brand & Messaging
Make it easier for customers and stakeholders to understand why they should choose you.
Whether you’re entering a new market, introducing a product or struggling to communicate what makes your business different, I’ll help clarify your positioning and develop messaging that connects with your audiences.
What you’ll get: Clear positioning, a practical messaging framework and, as needed, customer-facing communications that bring your message to life.
An Experienced Partner in Your Corner
Get senior-level expertise and hands-on support without adding a full-time senior hire.
Through an ongoing monthly partnership, I’ll work alongside you and your leadership team to prioritize communications needs, guide important initiatives and keep work moving forward.
What you’ll get: A defined level of monthly communications support, with priorities and deliverables agreed upon based on your needs and budget.